Clothing at Tesco launches virtual 3D fitting room

Tesco clothing is helping customers find the perfect size and fit when they shop for clothes on line with the innovative F&F virtual fitting room service. Tesco is the first retailer to use the technology, which is now on its Facebook page clothingattesco. Customers can create 3D digital versions of themselves from a photograph uploaded on to a virtual fitting room page.

If the trial is a success it means customers will no longer have to second guess whether a dress might look too short, if trousers are too long or a jacket too tight. The F&F virtual fitting room is practical and fun. Customers can style different outfits, trying various skirts, tops and jackets to find the perfect matching look. Best of all, there is no queue for fitting rooms.

Emily Shamma, Director of Tesco Clothing Online, said: "Although there has been talk about ‘virtual fitting rooms’ before, until now the technology has not been able to combine styling, accurate fit and size based on peoples’ specific measurements. Shopping with your virtual self helps you to see what dress might suit you best, what top goes with those skinny jeans or how a jacket might look with a particular skirt. It is also quick and easy to use, particularly for customers who don’t have the time or dislike having to trek around the shops.

Customers simply upload two photos, or if preferred, enter their body measurements and a photo of their face. In just a few minutes the F&F fitting room creates your very own virtual body, to look exactly like you and then suggests sizes based on the details submitted."

Customers will be able to choose from a selection of 50 new season items, and a further 10 garments will be added each week during the trial. If customers like what they try on, they can add to basket and purchase on the Tesco clothing website.

The F&F virtual fitting room also gives customers the opportunity to try out various hairstyles to create different looks and even the option to share their favourite outfits with selected friends on Facebook for feedback.

Tesco PLC

乐购服装推出3D虚拟试衣间

乐购服装是帮助顾客们寻找最适合的尺寸，当他们运用极具创新的F&F虚拟试衣间服务在线购衣的时候。乐购是第一家运用该技术的零售商，在其Facebook的页面clothingattesco.上运行。顾客们可以通过上传自己的照片到虚拟的试衣间页面，来创建3D数码影像的自己。

如果该试验成功，意味着客户将不用猜测这条连衣裙是否看起来太短，裤子太长或者夹克太短。 F&F虚拟试衣间是实用而有趣的。客户可以尝试不同风格的服装，短裙，上衣和夹克，找到最完美的搭配。最重要的是，试衣间不用排队。

乐购网上服装的主管 Emily Shamma说道：“尽管之前谈到‘虚拟试衣间’，直到现在该技术才能够跟款式，精确的尺寸相结合，以人们的精确尺寸为基础。购物中使用虚拟的自己可以帮助你了解什么衣服最适合你，什么样的上衣搭配这些紧身牛仔裤，或者夹克搭配特定的裙子将是什么样的效果。虚拟试衣间使用快速并简易，特别是针对那些没有时间或是不喜欢逛商店的顾客。

顾客们只需上传两张照片，如果愿意的话，可以输入他们的身体围度和一张有脸的照片。几分钟内F&F虚拟试衣间创建你自己的虚拟身体，看起来就像是你，基于以上提交的细节来建议一些尺寸。”

顾客们可以从50个新季产品中选择，而且，在此试验期间将每周添加10样服装。如果顾客们喜欢他们试穿的，可以添加到购物车，然后再乐购服装网站上付款。

F&F虚拟试衣间也给予顾客们尝试更多发型的机会，创造不同的风格，甚至可以选择与Facebook上选定的朋友分享他们喜爱的衣服，作为意见反馈。

来源：Tesco PLC

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